Leader of the Political opposition Jamaica Labor Party (JLP) Andrew Holness spoke at a sparsely attended event recently at the Medgar Evers College in new York city.
The Jamaica Gleaner gleefully previously reported that the event was a JLP show which was sparsely attended then was forced to retract the lie after the facts of who put on the event emerged.
Notwithstanding, Holness obviously was not amused when he turned up to speak and saw the small audience waiting to hear him speak.
Holness reportedly said quote“I’m obviously looking to see more people,”.
The event held in partnership with the Medgar Evers College and the Proud Jamaica Foundation kick-started what , conference director, Marcia Meikle-Naughton said is a leadership summit series.
A video of the event which surfaced on social media which this publication will not feature because of the poor quality did show a sparsely populated room at the time the video was recorded.
This ought to be a learning experience for Andrew Holness. Comrades would not have allowed Portia Simpson Miller or any of their top officers to walk into a situation like this which could cast that Official in a less than positive light.
The Labor Party still has not learned the value of populism and inclusion of the common man in what they are doing. Clearly they still do not understand the importance of perceptions.
Even though the event was booked as a Leadership Summit[sic] (whatever that means), Holness and his advanced people (assuming there are any), ought to have used the opportunity to demand that as part of his showing to speak, conference organizers fill the hall with people friendly to the labor party and it’s principles.
In this business of politics optics are critical in shaping perceptions.
The Grammys, Oscars, Tony’s and other events use seat fillers to ensure that their events send the correct message.
Holness advance people will have to understand that each event he is asked to attend and address is an opportunity to showcase his leadership skills as well as to impress those he addresses that he is a leader worthy of their time and attention.