I wish I had a dollar for every occasion that someone (usually African-American or a Jamaican woman) looks at an electronic device in my store, then tells me they bought theirs on Amazon. I guess buying on Amazon is a new kind of status symbol, a statement that says, “I have arrived,” much the same way some of us popularized the silly idea that “I paid more for mine.” Imagine bragging that you paid more instead of less.
I use to get real mad at the levels of stupidity; I don’t get mad anymore.
Separate and apart from the fact that Amazon and the mega-companies attached to its site can make their own products in China, there is the little fact that in my business as in others, merchandize is priced by brand, storage capacity, Price paid for them, and a whole range of other variables.
For example, a 32 GB Samsung Galaxy A02 smartphone would retail for a much lower price than a 128 GB Samsung Galaxy A02 or the AO2s smartphone. A 32GB Samsung Galaxy S10 would retail for exponentially less than the same device with 128GB of storage.
Even if we set aside those variables within each piece of electronics, there is still the possibility that they end up paying more to Amazon if they are not [prime members]. Of course, shipping has to be taken into account and the little fact that Amazon is actually a village of stores as opposed to one monster store.
Many years ago, an African-American lady came to my store to purchase a cellphone priced at $100; she refused to buy the device but came back later to show me that she had gotten the same device for less. I am still unsure why she thought it was necessary to bring her receipt back to my store to show me that she got the device for $99.99 and had traveled 45 minutes to get it in another city? Don’t laugh.….…
This morning I read a short post from a brilliant Jamaican who went to get his tires fixed in his state, but the black-owned tire shop operators were not there. Needless to say, I share his exasperation. I recently called one Jamaican who was recommended to me by a friend as an expert on BMWs. I actually knew the dude, but I did not know that he was that stupid.
I grew tired from the conversation and told him to fuck off; he could not work for me even if he were paying me.
So I do share the pain of dealing with some black people who can fix stuff; however, there is a difference between people who can fix broken things and real business people who are black.
The foregone, however, is not the focus of this short piece; I merely wanted to point to the continued fallacy, (yes as a black businessman who still operates a brick and mortar small business with a young online presence)of spending their money with companies that have zero interest in their welfare.
Recently Richard Bronson, the billionaire, blasted off to the edge of space, and several days later, Jeff Bezos did the same.
Bronson, a British billionaire, came from humble beginnings. He started several businesses before he managed some success. He is the brains behind Virgin Records, Virgin Mobile, the cell carrier, Virgin Atlantic Airlines, and other ventures. Richard Bronson is worth an estimated 4.7 billion USD.
Jeff Bezos, the mega-billionaire best know for his Amazon brand, is worth an estimated .….drum roll please .….…..205 billion USD.
Let that sink in, please.
Amidst the great challenges facing the Earth on which we live, unprecedented drought, forest fires, record floods, record heatwaves, poverty, pandemic, and the resultant deaths as so many nations cannot afford to purchase the vaccines to give their populations a fighting chance, these two billionaires decided now is a good time to jet off to the outer reaches of space.
I am convinced now more than ever of the truth of the old cliché, “money doesn’t change people; it exposes who they really are.”
Whether Bronson and Bezos give to the poor is immaterial at this point. The larger issue is that as the very planet on which we all live is threatened existentially, the rich and the mega-rich are desperately looking to find someplace else where they believe they will be safe and from which they can exploit the resources (granted there are any), for-profit…
In the first place, their greed and the steps they took created the conditions that have placed our planet in peril. And what are they trying to do? They are trying to find a way out!
Despite their greed and lack of charity, the greater travesty is the people who act like sheep and continue to pour every penny they have or can borrow into the coffers of these greedy corporate oligarchs.
In many cases, the poor end up buying things they do not need, things they cannot afford, and could have sourced elsewhere in their communities, sometimes for less.
In our desperate bid to show off that we are successful on social media, many of us run up bills on credit cards we cannot pay off, effectively making us slaves to our debtors (the credit card companies) or, in other words„ the large Wall Street banks.
We spend our last dollar on Amazon, with Walmart and big-box companies. These companies are worth tens of billions of dollars, companies that have no interest in our communities (speaking of the black community).
Because of the tax breaks and loopholes given them by Republicans, those companies invest heavily in Republican candidates; those candidates then use their office when they acquire them to foment and advance white supremacy.
Guess which racial group spends more money per capita with these mega-companies that fund those Republican candidates?
No one should fault anyone for trying to stay ahead of the game in business. Just imagine how many poor people could be helped with the money Bezos and Bronson are spending on these flights of fancy?
We are in the middle of a worldwide pandemic with new variants killing a growing number of people daily. Across the globe, nations cannot find the resources to purchase the vaccines they need to innoculate their populations from the ravages of COVID.
Is this the best use of those resources at this time?
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Mike Beckles is a former Police Detective, businessman, freelance writer, black achiever honoree, and creator of the blog mikebeckles.com.